Pay-Per-Click Marketing for Gourmet Food PDF Print E-mail
Written by Ryan Montague   
Thursday, 17 May 2007 18:02

Let's face it, your new gourmet chocolate company may never get a natural/organic, first page ranking on the keyword search 'gourmet chocolate' on Google, Yahoo, or MSN. If you do eventually get the natural search engine rankings you hope for, it will almost always take some time; as much as a year or more in some cases.

What can your gourmet food company do in the meantime to get some search engine visibility? Paid ads, or PPC (pay-per-click) marketing. Even if your gourmet food company does have good natural/organic search engine rankings, there may be certain keyword phrases that your site won't show up under. A good PPC strategy can complement your SEO initiatives very nicely, and help you 'fill in the holes', so-to-speak.

Sounds easy, right? Wrong. Many gourmet food companies fail at PPC marketing and burn through their food marketing budget in no time. Why? There are certain 'best-practices' that need to be followed in order for your online ads to work to their potential. Researching the best keywords, creating the right headline, and making the most out of your allowed space for ad copy can be a daunting and frustrating task.

Our team of food marketing experts already knows what it takes to setup a successful search engine marketing and PPC strategy for your gourmet food company. In a recent case, we helped one of our gourmet food clients increase their sales conversion rates by over 4%! What would a 4% increase do for your gourmet food sales program? Contact us today, and we'll do our best to help you get there without the frustration and headache while making the most out of your food marketing dollars.

 






Last Updated on Monday, 25 May 2009 22:09