Focus Groups for Food Companies - Food Product Focus Groups PDF Print E-mail
Interested in conducting market research for your food product, or food business you are planning on starting? 

Focus groups are a powerful way to evaluate existing products, or test new ideas. Basically, focus groups are group interviews, usually of 4-6 people at the same time in the same group. Focus groups conducted by Gourmet Business Solutions can allow companies that are developing, packaging, naming, or testing the market for a new product, to discuss, view, and/or test the new product before it is made available to the public. A great deal of information can be gathered from a focus group, including factual feedback on things such as:

  • Product pricing
  • Product labeling/packaging
  • Product taste
  • Competition analysis
  • Shopper behaviors
  • Much more....
  • Have a question about focus groups for your business? Start here...